Are you chopping off your Facebook cover photo on Mobile?!
Did you know over 56% of users access Facebook ONLY by mobile? I am not surprised by this as I personally use my mobile most of the time when browsing Facebook. This brings me to one of my social media pet peeves - Businesses that have not formatted their Cover photo for Mobile!
In 2017 all online content which can be accessed on mobile should be designed for mobile. This is particularly relevant for Facebook cover photos as this is the first impression potential customers have of your company when landing on your Facebook page.
Facebook automatically crops both sides of the cover photo image when displaying on a mobile platform. This leads to many company pages showing images with peoples faces unintentially cropped out or Call's to Action that can't be read as it is partly cropped off. It doesn't take a genius to work out that a half a call to action isn't likely to be effective.
As an example here is an organisation promoting their next tour. On desktop the cover photo looks beautiful! They have done a lot of things right with a captivating image and strong contrast with the text to show only key information.
However, when viewing the same page on mobile it's a different story! We have now lost the sponsors logo (which i'm sure they wouldn't be too pleased with), the full title cant be seen and the tour dates are not showing - This clearly isn't ideal and is not the graphic intended for the audience.
Luckily there's an easy fix! Make sure your cover photo has no crucial information on the far left or right sides of the image. The easiest way to do this is to use a template when designing your cover photo on Photoshop where you can see which section is viewable on mobile. I use TwelveSkips which you can download here
Lastly, once you have published a new cover photo be sure to check it on your mobile device. Are you happy with how it looks on mobile? Make sure you are as this is what most of your customers will see!
Most importantly, make sure you are in control of what you are displaying to your customer - Don't let Facebook make the call for you with it's automatic cropping.
Were you making this mistake with your Facebook Cover photo? Let me know in the comments how you perfect your cover photos!