How to link to your companies LinkedIn page without requiring a user log in
It is good practice to link to your social platforms from your companies website and other online communications. However, you need to make sure the links are set up correctly. It is important you minimise disruption so potential customers can access information on social platforms as conveniently as possible. For LinkedIn, this means making a minor change to your company page’s URL so users are not required to log into their account in order to access this information.
Have you set up a company LinkedIn page and simply copied the URL and used it as the link? In this case, it is likely anyone who clicks on that link will be redirected to the LinkedIn log in/sign up page rather than your company page. This happens for new pages that have a URL with the word ‘beta’ in it. For example: https://www.linkedin.com/company-beta/18137614/
How to fix your URL
Simply remove the characters “-beta” from the URL. For example https://www.linkedin.com/company/18137614/ This will change the link so anyone who clicks on your LinkedIn button will land directly to your company page without requiring them to log in.
Try this yourself in an incognito or private browser.
You will automatically be directed to a URL showing your companies name once the word ‘-beta’ is removed from the original url. This name would have been set when your company originally established their page. LinkedIn members and search engines will use this unique URL to find your page. You can not change this URL yourself. If you desperately need to change the URL you will need to contact LinkedIn support to request an update to your Company Page URL. This descriptive URL should be the one you use when you share the link publicly.
Lastly, make sure you have the correct URL used in any online communications which link to your social platforms. This could include your website and email campaigns. If you are working with a team or have staff make sure they also update their social links. They may be using these in their email signatures and in other communications they manage.