3 Reasons Why You Should Use Your Company Logo As Your Profile Photo
Although it may seem like an obvious choice, I have noticed not all business pages have opted to use their company logo as their profile photo on Facebook. Maybe they wanted to show off a more creative photo instead of their stock standard logo? Whatever the reason, here are three reasons why you should keep your profile photo as your logo for your business.
1. Your profile photo on Facebook is your businesses identity
Identity is crucial to a brands success. If customers can’t even identify you, how can you expect repeat visits or purchases if they can’t even recognise the company your page represents? If you think about how facebook works, most of the time when people see posts from your company they will see it through their newsfeed or through comments if your page is responding to a comment on a post. By having a logo as your profile photo, it ensures wherever customers are experiencing your Facebook presence they will be able to see your logo and use this to identify your company name. To illustrate this point, consider a company which is a day spa. They have decided to use a picture of a manicured hand as their profile photo instead of their logo. People on Facebook engage with the content from this company on their newsfeed but don’t realise that this business is the same day spa which is in their suburb next to their local supermarket! Had the company used their offical logo these people would have been much more likely to connect the page with the shop thanks to the recognisable branding.
2. Your profile photo (logo) should be identifiable at any scale (pictures usually aren’t).
Remember profile photos appear very small when shown in the newsfeed posts and comments and also on Messenger. In general most images of people or products won’t translate to this small scale as the context and subjects will be unrecognisable at this size. However if you have a GOOD logo it should be recognisable and readable at all cases – big and small. If your logo doesn’t work at different scales then that is another issue you should be looking at.
3. Facebook provides a large space for creative in the cover photo space. This is where you can get creative!
Your profile picture shouldn’t compete for attention with your cover photo. The cover photo space is large for a reason, it provides a creative window where your company is free to promote anything you like. This is your space to play, experiment and change as often as you like! Why not try out a video cover? Lastly make sure your cover photo is eyecatching and appealing, and also accurately represents your brand. This image could potentially be new visitors first impression of your company so make sure it’s a good one!
Coca Cola (one of the worlds most recognised brands) is a great example of the above strategies in action. Wherever they appear on Facebook, users will immediately identify the brand by their easy to read logo as it is used as their profile photo. Have I convinced you yet? Let me know what you think in the comments below!
P.S One exception to this rule of thumb is for influencers/bloggers/celebrities. They themselves are their brands identify, therefore it is appropriate for them to use a headshot as their profile photo as this is how the general public will identify them. If in doubt in what to use for your Facebook page ask yourself “Do these images immediately allow an “outside person” to identify what and who the business/page is for? If not then you will probably need to make some changes!